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Identifying sub-groups on your business's Facebook page enables you to target posts to specific followers. You may target by several sub-strata, including age, gender, geographic location and marital status. By targeting posts to sub-groups, you can pass information on to one group, but not others. A wedding photographer may choose to target recently-engaged followers to offer special discounts or services, while a restaurant owner may seek to advertise the daily specials to local residents. Targeting posts by sub-groups requires that you have administrative rights to your page and Privacy Gating enabled.