欧博娱乐LinkedIn Sales Navigator
A relationship renaissance
Customer Success Managers at Gainsight needed to identify the right personas to connect with at existing accounts. With Sales Navigator, the team can search and add filters within Sales Navigator to identify target individuals to connect with. Easton Taylor describes, “Exposure to the right persona and ideal decision makers has significantly improved due to Sales Navigator.”
Gainsight CSMs will identify personas, such as Chief Customer Officer or Head of Customer Success, and then enable executives at the company, such as Taylor, to reach out to other executives at key accounts. Harri Carroll continues to say “Peer to peer alignment is key. We will have executives reach out to other executives since there is a higher chance of a response.”
With Sales Navigator, Gainsight has increased upsell, cross-sell, and account planning opportunities.